Feeling the Magic
July 19, 2006
So why is it that around the rest of the world Futbol is more than just a game? This has been asked in so many ways by so many people, especially American sports enthusiasts. Consequently, there are so many ways to answer the question and so many variables that add to the mix of what is commonly called "passion", "religion", "fanaticism" or "magic".
Through out the world, this game is a fabric of culture because of accessibility and ease of play. Most anyone can play and play most anywhere. It is a game with levels of adaptability and requires constant thinking. Children are highly motivated with continual movement and problem solving thus you see this game being played in so many places with various formats and surfaces etc. Adults follow their teams like their life may be on the line if they don’t make adjustments at the office to be able to attend "The Match". Ok, so this can all be done here in America - where’s the magic?
The Land of Opportunity America is, in sport, in art, in business in many other things but soccer. Why is this? Well, one issue may be that soccer in America does not get enough press, PR, buzz from the traditional media. Usually, the current of the national media sets a tone for national percpetion and can have a tremendous effect on our national mood if you will. So, as soccer players, fans, coaches or community at-large - how do we change this perception and undercurrent in America?
Don’t let me lead you to believe that I have the answer but, I do know that the powerful current that is being generated by bloggers on various fronts is making an impact and causing movements in multiple areas of American pop-culture. Can soccer bloggers truely affect the mindset of the soccer community and national media? Well, I’d like to find out but I also would like the soccer community at-large to develop the American magic and passion for soccer.
To be honest, I am tired of seeing an American Brand promote the Brazilian National Team and its players rather than showcasing great American players. We need our corporate citizens showcasing the American game more and more.
Thoughts?
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